Course Introduction

Email Marketing Training course aims to teach the details of email marketing and how to market a business through email marketing. Email Marketing Training is a 1-day course with advanced techniques for targeting, segmenting and integration. Delegates will learn how to deliver high-impact permission-based email marketing campaigns that will get desired results. Email marketing involves sending marketing messages using email. These commercial messages are sent through advertisements, requests for business and sales.

Email marketing training under Datrix will enhance the knowledge regarding various best practices for evading junk filters. Delegates will become experts in setting up Email Delivery Infrastructure. This course emphasis on generating a higher number of email subscribers and detailed knowledge of various rules and regulations of email.  After attending this course, the delegates will understand why email marketing is essential for digital marketers.

What's Included

Find out what's included in the training programme.

Course Content

The topics covered by this Email Marketing Training Course include:

Introduction to Email marketing

  • Email marketing
  • The HTML vs Text email debate
  • Why dialogue is so essential

Before the inbox - SPAM and permission-based marketing

  • Factors affecting deliverability
  • Legislation awareness including CANSPAM
  • Best practices to evade junk filters

Building and maintaining an opt-in list

  • Opt-in marketing 101
  • Segmentation and targeting
  • Subscription tactics for site

In the inbox - Crafting Campaign for ROI

  • Planning your campaign
  • Know audience
  • Getting the right frequency
  • Using dynamic content and wildcards
  • Email’s next generation

HTML design basics – email designing

  • Test, test, test
  • Layout for campaign
  • Importance of the text version

Real-world examples

  • Examples of bulletproof email design
  • Examples of multichannel email campaigns

Advance methods of email marketing

  • Introduction to A/B testing
  • Use of landing pages for super targeting
  • Social media and email

Email marketing tools

  • Tools used for designing, testing and delivering your campaigns

Email Marketing Resources worth reading

  • Resources to bookmark and frequent for email marketing best practices
More

Delivery Methods

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Course Schedule

Select Your Location

Liverpool from £3294
Ipswich from £3294
Cambridge from £3294
Chelmsford from £3294
Norwich from £3294
Plymouth from £3294
Brighton from £3294
Watford from £3294
Reading from £3294
Windsor Town from £3294

FAQs

There are no pre-requisites for attending Email Marketing Training Course.