Google Analytics Certification

Overview of Google Analytics

• Explain Google Analytics
• The interface of Google Analytics

Essentials of Google Analytics

• Working process of Google Analytics
• How to create an account for Google Analytics
• Installation of Google Analytics tracking code on a site

Basics of Google Analytics Report

• Understanding of accounts & profile administration
• How to make notes in Analytics Data
• Select and Compare data ranges
• Navigate the reports and the Data Over Time Chart

How Google Analytics Works

• JavaScript, cookies and GIF requests
• Differences from log-based tools
• Security, privacy and reliability

Report Preparations in Google Analytics

• Explain eminent ways to view data
• Navigate the data with site usage, goals and e-commerce metrics
• Explain the data with inline and advanced filters

Sharing Options in Google Analytics

• Explain the options of Google Analytics
• Management of user accounts and their profiles
• Reports of E-mailing

Reports in Google Analytics

• Understand who is visiting a website
• Location and geographic information
• Differentiate new users and returning users
• How to arrange data by browser capabilities
• Analyse the data from mobile browsers

Traffic Sources and Channel Reports in Google Analytics

• Direct, referring and search traffic
• Identifying involved users
• Social media traffic sources
• How to introduce campaign tracking?
• How to track offline campaigns?

Conversions in Google Analytics

• Goal setup
• Goal examples
• E-commerce reports
• Visualizing funnels with Goal Flow

Content Reports in Google Analytics

• Evaluate top content by metrics
• Event tracking and AdSense
• Pages and Landing Pages
• Site Search Reports
• Configuring Site Search